At MicroFact we recognise that finance can be hard to understand and even harder to remember. It’s boring, complicated and easily forgotten – but it doesn’t have to be this way!
MicroFact makes finance fun and exciting via its brilliantly wacky herd of animal characters. The MicroFact herd not only engages employees in the financial benefits available to them, but have a real impact on improving understanding and long-term retention.
Each animal has a unique set of quirky characteristics which helps us deliver memorable financial lessons via bite-sized storyboards.
Lovable, eccentric and at times quite absurd – these animals are at the heart of the MicroFact mission: to make finance fun and engaging for everyone!
Meet Petal
Petal the hippo is gentle and nurturing. As an avid plant enthusiast, Petal invests most time and energy in gardening and hopes to achieve steady long-term growth in the hydrangeas.
Petal is level-headed and never gets angry. Except when watching football. Then Petal gets very angry at the ref.
Petal’s themes: Long-term investing and financial patience.
Meet Yarn
Yarn the lion is loyal and calm. Yarn is saving for retirement with the help of his beloved pet - Penny the pension sheep. The fluffier Penny gets, the more wool Yarn will have to knit with in retirement.
Yarn has modest needs in life: a cup of tea, a pair of knitting needles and the company of Penny will do just fine.
Yarn’s themes: Pensions and saving for a secure retirement.
Meet Bubbles
Bubbles the cat is fun and determined. Bubbles works as a security guard, and benefits from the company cycle to work scheme.
A savvy saver, Bubbles buys and renovates houses and has built up an impressive property portfolio over the years.
Bubbles is best friends with Yarn and visits the lion every Sunday for tea (although Bubbles prefers champagne, having grown to enjoy the finer things in life!).
Bubbles’ themes: Employee benefits and saving with purpose.
Meet Taylor
Taylor the Tiger is caring and generous. Right after leaving school, Taylor completed an apprenticeship. It went so well that Taylor has worked for the same company ever since!
Taylor loves work and can’t imagine ever retiring. However, Taylor might consider going part-time, to allow more opportunities for painting rural landscapes and dancing to cheesy pop songs.
Taylor’s themes: Employee retention, stability and growth.
Meet Pots
Pots the Panda is one of life’s great optimists. Pots has an extremely large extended family and loves buying them treats – particularly doughnuts.
As a keen surfer, Pots spends as much time as possible out on the waves, frequently using the time alone to complete financial transactions because most of the time, they’re just that simple!
Pots’ themes: Everyday financial management made simple and accessible.
Meet Fetch
Fetch the dog is full of beans and a bit of a nutcase. Fetch is working hard to save up a huge stash of tennis balls in a hole in the garden, ready to dig up in later life.
The secret to Fetch’s seemingly limitless energy is that Fetch takes short naps throughout the day. Fetch can fall asleep anywhere.
Fetch’s themes: Being proactive about finance.
Meet Cleo
Cleo the Rabbit is kind and intelligent. As the company's Founder and CEO, Cleo cares deeply about the herd and their financial wellbeing.
After a stressful week of work, Cleo likes to unwind by relaxing in a rooftop jacuzzi or watching football in the pub with Petal.
Cleo’s themes: The importance of financial wellbeing in the workplace.
Meet Penny
Penny the pension sheep is a precious wee lamb. As Yarn’s beloved and loyal pet, Penny stands by Yarn through the ups and downs of life. They live together in a cosy farm cottage.
An emotional soul, sometimes Penny is deeply affected by things on the news. When this happens, Yarn is always patient with Penny, because Yarn knows she will soon recover.
Penny’s themes: Workplace pensions.
Meet Lobby
Lobby the elephant has a strong sense of justice. Lobby works for the government and ensures the best decisions are made for our economy.
Sometimes Lobby makes mistakes at work, but Lobby always tries hard to put things right!
Lobby’s themes: The role the government plays in employee finance.
Discover how the MicroFact herd can benefit your team! Get in touch at contact@microfact.co.uk
